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Wednesday, June 26, 2024

Facebook Marketplace Sales Tracking Template Updated

 I've sold 227 items on Facebook marketplace. Here's what I've learned:

The day of the week when I make the most sales on Facebook marketplace is Wednesday, followed by Tuesday and Sunday. The worst day of the week for sales is Friday, followed by Saturday and Monday.


I've been selling on Facebook Marketplace since July 2020 and by far the best months for most sales have been November and December, with February and April being the worst.


56% of my sales have been picked up by the customer in-person, while 44% paid for shipping on top of the cost of the item.



The average length of time to sell an item on Facebook Marketplace is 112 days. The longest sale took 828 days (or 2.2 years)!

54% of customers will try to barter or negotiate a lower price than what you have initially listed the item for. On average, customers will try to reduce your price by 20%, so you should account for this when listing your items.


Example: if you want to make $50 off a product, list it for $60.

Do you want to track this data for yourself? 

Download my free Facebook Marketplace Sales Tracking spreadsheet here.

I recently updated my template. You can now use this one spreadsheet to track sales for various marketplaces, such as Mercari, Ebay, Craiglist, Whatnot, etc. Previously you had to manually drag down formulas and added new listings at the bottom. Now you simply click a button and a new row is automatically added via VBA macro at the top for you to add the listing info. All the data is in the Summary sheet and update automatically via Excel formulas.

Have you ever sold anything on Facebook Marketplace and if so do you track your sales? Have any tips for me or questions? Let me know via comment or email!

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-Nick