How to delete a row based on condition?

I created a macro to delete an entire row in an Excel spreadsheet based upon a specific given condition. I've seen a few others code for this same problem and I thought they overthought it and wrote a unnecessarily long code. Here is my quick and easy solution. Let's say I have a few cells in column A named "FINAL_BODY" where I want to delete the entire row.

Sub Delete_FINALBODY_Rows()

Dim r As Long

For r = Range("A" & Rows.Count).End(xlUp).Row to 1 Step -1

If UCase(Left(Cells(r, "A").Text, 10)) = "FINAL_BODY" Then Rows(r).Delete

Next r

End Sub